struggling dreams

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About 10 years ago I wrote on Parahyangan Catholic University web column about how music should be distributed and charged in this interconnected age (I missed that archive). Since then I had this believe that the industry should reform or die. Of course you can’t take that literally… the music will not die, top musicians most likely remain in wealth and the loyal audience will always listen… built playlist… and sing… and mix… and also make music..

What will be dead then?

No! The record label will still exists only their role won’t be the same again. They will seek into fit business model that shall generate at least at equal fortune value as their did before the mp3 invented. I predict only a few can survive… that because to serve today they need to go through a major paradigm shift which I doubt they will… yes, you can say that.. Post Power Syndrome.

Over decades record label strive to be in control on music supply chain and other related business. Key that makes them in control is they hold many exclusive rights including for copy (mechanical) and copy distribution, some also extend to performance right and related legal power in which they alleged to protect the artists. In action they really did control distribution until internet and mp3 joined in… They completely failed to control the internet distribution and digital duplication acts by user (audience) and pirates… They dramatically losing control… Ok, once or twice they won over trial like when stupid metallica stood up against napster.. really stupid metallica… even I am a fan.

Now they don’t have the ultimate control of music produced by musicians distributed by others… meaning they lose part of distribution right and worse, artists have much more alternatives to promote and publish they works.

What will be dead then?

The only thing that dying is the mindset of controlling distribution and sources of creative works.

Let me introduce you to Gerd Leonhard who tagged himself as a media futurist, although I think he’s more than that… he is a futurist. Gerd wrote few publications on above phenomenon, also the future regarding music and everything else that involve digital distribution and creative product… Yes, a bit about intellectual property (will discuss it later). His (relatively) new book is music 2.0 in which he provided alternatives for readers to procure it… you can download for free and pay as you like or you can buy it from amazon at very low price. It’s clear that he wanted it to have the widest distribution as possible. Lots you can learn about the future from mr Leonhard… even Google people spare to invite him on a presentation about the future of digital content and the end of control.

Mr. Leonhard is not fighting the cause alone.. There are others that persistently wrote about how music industry should democratically built. Latest related posts from names like Techcrunch, “who needs music label? …” and “..(TotalMusic) come back from the dead“, from the Inquisitr, “Is the music industry digging its online grave“, from arstechnica, “Music 1.0 is dead“, and more… music 2.0.

You probably think I’m dreaming and this is not really happening… please check the Nine Inch Nail ant the Radiohead free downloadable album.. also emerging music online services like MySongStore, YouLicense, and more…

Okay… now where the piracy stands?

First, piracy usually hides not stands… Second, it is a legal term for unauthorized use or reproduction of someone’s creative works… So pirates are hiding somewhere behind internet.. which could be much in larger number than non-pirates. Could be fact that internet democracy votes for piracy?

Me? I do download free music and pirated music.

Am I feeling guilty about it? No, Not at all… I support the artist by promoting them and of course I like to watch their performances… also vote them as my favorite if I have to…

US Government does have a strict set of law regarding Intellectual Property violation act. Why don’t you comply before they get to you?

If I can make a deal with Bush or Obama… I say stop pirating if only they also stop making atmosphere hole and sign the Kyoto Protocol. Fair??

• ** I just got back writing after months not post. The cluttered things still.. So apologize to whom reading this post as rant.

• ** I like to go deep on Intellectual Property, historic materialism, on morals and ethics.

This entry was posted on Thursday, August 21st, 2008 at 9:21 am and is filed under perspectives, referrence, web/Tech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.